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In November, she performed at the ABN Reunion concert in Houston, Texas, among rappers Trae and Z-Ro. She appeared on songs by major artists, such as DJ Paul and Krizz Kaliko. In 2012, Snow signed to Atlantic Records following her independent success with Unorthodox. a bold new era of female emcees." 2012–2014: Signing with Atlantic Records and Good Nights & Bad Mornings Adam Bernard of, impressed by her work, went on to write " may very well be one of the leaders of. The success of her songs caught the attention of three major record labels, which got in contact with her – Sony, Universal and Atlantic. The 90-second-long song received acclaim and was featured on 50 Cent's site. Her real breakthrough came with the song "Holy Shit". "Drunk Love" was rereleased as a single along with "Woke Wednesday". On October 26, 2011, Snow released her debut independent album on Street Science Ent. Snow then moved to Texas and performed for two consecutive years at the South by Southwest festival. On February 16, 2011, the official music video was featured in the popular Latino music television channel Mun2. In 2010, Snow released the mixtape "Run Up or Shut Up", which was hosted by DJ Ames from the UK and included the hit single "Drunk Love". 1", along with the Wake Ya Game Up and Woke clothing brands and apparel.Ģ010-2011: Unorthodox and breakthrough 2" was released, with the single "Whatever It Takes." In 2010, Snow released "Wake Ya Game Up, Vol. It was followed in 2008 with her first solo mixtape "Raising Tha Bar: Tha Mixtape", which included many remixes of popular songs of the era. In 2007, Snow released her first compilation album "Verbal Assault Vol.1" with many local artists under her label Product Entertainment. They recorded a collaboration song, titled "Alguien", which became popular in Mexico and appeared on Kohen's album Fotosíntesis. After recording a number of songs in Spanish, she caught the attention of Mexican artist Jaime Kohen. Then she changed it into her new moniker as "Snow White Tha Product", and ultimately "Snow Tha Product". Initially she used the name "Snow White", and then added "the Product". She adopted her name from Disney's character Snow White. At the age of 19, she began taking music seriously and dropped out of college to pursue a career as a rapper. Musical career 2007–2010: Beginnings and early success Īfter graduating high school, she briefly attended San Diego Mesa College to begin studying to become a social worker. As a teenager, she started freestyling with her friends. She got her first exposure to hip hop when she moved to San Diego. At the age of 6, she appeared in school talent shows and began performing with her grandfather's mariachi band in Redwood City. During her younger years, Meza became more involved with her music.
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Her father was an undocumented immigrant and her mother legally immigrated to the United States.